Financial Words to Live By: Be Prepared for the Unexpected

Expect the unexpected. That’s the lesson the financial services firm Edward Jones says everyone should remember. As we continue to face the triple barrage of COVID-19. The unexpected civil unrest and millions suddenly left unemployed. And yet, because of all that still ongoing turbulence, a new study by the firm found that only 44 percent […]

Some Important Requirements about PCI Compliance

PCI compliance security standard has layers of protection to itself. And service providers, merchants and financial institutions have to ensure these while funds are processed with the help of credit cards. Such types of standards comprise of a comprehensive set of requirements from any agency that wants to process payments via credit cards. These requirements […]

What is PCI Compliance? Why is it Important to My Business?

Stolen credit cards are being used more and more in the online commercial world today. The PCI Standards council has set the PCI (Payment Card Industry) compliance as a requirement. This makes it important for every online business in order to abide by a standard process while dealing with credit cards on the web.  Why is PCI […]

4 ways to monitor your competitor closely

Monitoring your competitors’ content efforts is an essential step for brands developing their own content marketing strategy. Furthermore Finding out what works for a competitor will enable proactive brands. Eventually to gain insights about the type of content their audience might also respond to. And the broader needs and demands within their niche.  1. What platforms […]

4 reasons to have a strong social media presence

Being active on social media has a lot of benefits. Especially for small business holders for whom it can work wonders. Social media presence eventually ensures that a brand has a steady audience that looks up to them. It can also ensure more business generation especially in this COVID situation. Here are 5 reasons Why […]

5 reasons why Professional Business needs Digital Marketing.

when you think about why professional services need the help of digital marketing. They can get clients by reference from family members, friends, current clients, and from mouth publicity. And YES you are right. From this way, they can get clients for their work. But I ask to what extend? These references are not enough for long […]

7 Top emerging trends of Digital Marketing post Covid-19

The COVID-19 pandemic has impacted every element of the economy. Eventually we will witness its spillover effects for years to come. Here are the top 7 emerging trends in a post COVID-19 world. 1.Inclusivity:  This includes media and topics representing a number of cultures, sexualities, religions, etc. As well as representation for individuals with physical […]

The growth of start-ups in India

A little more than 25 years ago, India embarked on a journey and economic liberalization. It powered a growth wave unlike any in the country’s history. This culminated in the nation becoming a $3 trillion economy in 2019. And a quick look at the underlying fundamentals reveals that more is yet to come. Taking into […]

Social Media Advertising vs. TV Ads

You are currently thinking about how to maximize your marketing budget. So you are considering what type of commercials you should create. Also, what would be the best channels and times would work best. But have you thought about going social? People no longer watch TV like they did before. On-demand and digital networks have […]

5 ways to increase your Business profit

Running a successful business is a balancing act that can grind to a halt if your spending exceeds your income. More sales and customers are always good things for a business. In addition to boosting profits, you must understand the profit margin formula – the difference between your revenue (the amount of money your company brings in) […]