Mobile app stores have fast sprung up during the last few years. The large number of apps in these application stores results in increased search effort for the customer. As well as fierce competition leading to poorer revenues for both app stores as well as developers. Therefore, app stores allow developers to resort to bundling apps so as to increase the revenues and improve customer loyalty.

Content of the app

The type of application that one might use should depend on what type of content will be displayed on the app. This can include data, videos, statistics and much more. A visually appealing app needs to be content friendly. Also keep in mind that in near future you might decide to change a little set up of information on your on going application. That time your app should be enough user content friendly to incorporate those changes.

Purpose of the app

The second thing to keep in mind while devising a application strategy is the fact that you need to be clear about the purpose of the application. Is your application just for information purpose or is it a product selling application? Eventually you would have to determine what the overall purpose of your application is. Depending upon this you can define and curate your application according to your business requirements.

Audience

The most important aspect of determining any application strategy is the most important key player. The audience is the final pillar that defines what type of application you would set up. If your audience tends to prefer a visual representation, the app should contain more of infographics and images. If they like reading paragraphs, you should include data, statistics in the form of articulated content. Overall what the audience wats is what you exactly give them.

Organization must review their business operation model, reconstruction of interface for
better relationship with customer, supplier, and business partner, and create value
generating product to unleash their apps