It can work with everything you want to multiply or are selling or promoting. It works on the principle of giving before receiving, and of offering more in value than you are getting in cash. Your prospect must perceive an increase for themselves in order to want to interact with you. Magnetic marketing is the technique that does this. Then this same technique is used to convert a prospect to a sale or business partner.

What is magnetic marketing?

It is a process of attracting leads to you by offering them something of value first. Using ezine classified advertising and solo ads for an example, don’t try to close the deal all at once by attempting to drive your prospect to your website. Instead, start by giving the targeted prospect an offer they can’t refuse which would help you multiply your audience .

How to transform it into advertisement results?

The main problem with so many other ads is: they all really want the prospect to get excited and ‘click here’ without offering anything in return to really motivate them.

For about most of the ads that have ran and are right now still running to about 6 million people – with an audience that is mostly small business and internet related. You get and can still get that trickle of results.

Now how about transforming it into a magnetic marketing campaign?

Take an example a small add and micro-target audience. Since companies pay quite well with retail sales you could find them everywhere. Then you can either purchase classified ads or solos. Even with a small subscriber base of two or three thousand, you will get a lot of leads and sales. Your new magnetic marketing will now have ad copy reading something more like this:

(If you like, you can subscribe, the email address and series are real).

What makes this ad now magnetic is that instead of trying to ‘make the sale’ of even driving your prospect to your website right away, your prospect now has the drive to contact you. In doing this, they become your lead.

They want to receive valuable information on a topic that interests them. Eventually They are plugged into your autoresponder and at the bottom of each valuable article in the series you send them, you drive them to your website. They now see you as a valuable provider of information and are more inclined to visit your website and do business with you.

Magnetic marketing works in any type of business or niche category. Give it a try. Put together some relevant content and make a valuable series for your prospects to subscribe to. Your business provides the solution to someone’s problem. Create a series of informative articles, reports, or eBooks that provides in depth information on the problem and solution to help grow and multiply.