Benefits of video marketing on YouTube.
YouTube’s vast and engaged user base makes it central to firms’ digital marketing effort. With extant studies focusing on viewers’ post-view engagement behavior we know how using YouTube motivated people. But accordingly research into what motivates viewers to click on and watch YouTube videos is scarce. Furthermore There are a plethora of benefits that video […]
Misleading perceptions about digital marketing
Digitalization is continuously forming our daily lives and routines. It offers us not only new and fascinatingopportunities as consumers. But also creates possibilities unavailable to companies. Digital marketing as a new medium in various business contexts has received much attention among researchers and practitioners. There are a few perceptions that people have about digital marketing […]
Benefits of digital marketing over traditional marketing
The information technology improvements and broad band internet service spreading has lead to speed of access to websites and other digital resources. Because of these changes, companies unavoidably have entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too. With the development of IT technologies, traditional marketing methods leave […]
3 reasons to have a strong customer support
The quality of a Web-based customer support system involves the information it supplies, the service it provides. And characteristics of the system itself. Eventually satisfaction of users determines the effectiveness of a business. Customer loyalty fosters success in E-commerce. Consequently businesses that deliver superior value derived from excellent services and quality products are likely to […]
How to measure your social media presence
Recently, social media has become a potentially new way for businesses to disseminate and evaluate their profit outputs. Eventually enterprises have started promoting their products to a wide range of audiences via social media platforms. Here are few ways by which you can monitor your social media presence: 1. Brand awareness The popularity of your […]
How to define the purpose of your marketing strategy?
The study and practice of marketing purpose have broadened considerably. From an emphasis on marketing as a functional management issue. To a wider focus on the strategic role of marketing in overall corporate strategy. This broadening of the marketing concept, to include strategic as well as operational decisions, has resulted in an overlap between marketing […]
Why benchmarking and Goal setting is important?
Goal setting is an immensely popular concept in work planning and assessment. And useful as a fundamental component of organizational management in general. Even though it is a common practice of many organizations in virtually all sectors of human endeavor, available evidence suggests that not every employee, educator, manager organization knows how to do it […]
Protecting seniors online from scams, hacks and tax Fraud
The vast majority of seniors today are using the Internet . At least once a week to check email, pay bills online and keep in touch via social media. But all that time online puts them at risk for scams and hacks, such as tax fraud. Reality check In fact, a new survey by Home […]
How hands-On learners thrive as transportation techs
The arrival of the new year means new decisions for students planning their futures. Although the ongoing Covid-19 pandemic has thrown many students’ career plans for a loop, the increased time at home allows students and parents to reflect and explore opportunities they might not have considered. One place to start is by discovering a […]
4 Important Things to Know About Fiduciary Financial Planners
When it comes to managing your money, your financial needs must come first. You want to be confident that any financial advice you receive presents the best options for you. Considering your goals, risk tolerance, and unique circumstances.If you are working with a financial planner, how do you make sure they have your best interest […]